Monday, April 9, 2012

Marketing Luxury Real Estate: Passionate Messaging | The ...

One of the key components of strategic branding and marketing, when marketing luxury real estate is thoroughly knowing the mindset of your target market and speaking to them in their language.? That is what is known in marketing terms as messaging.? When you can communicate your extraordinary promise of value succinctly, i.e., with an economy of words and graphics, and you can do so on an emotional level, with passion, your chances of success increase exponentially.?

Language of Luxury (LOL) is the only luxury real estate professional networking community that unites members across multiple social networking platforms through a Professional Development Resource & Media Center (LanguageOfLuxury.com), and is also OPEN TO ALL luxury real estate marketing professionals, worldwide. The purpose of LOL is to help you attract and better serve more high net worth clients.

LOL was founded in 2008 by Ron & Alexandra Seigel, managing partners of Napa Consultants, International.

To learn more, visit www.NapaConsultants.com

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